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effect, I found an easy and (hopefully) convenient way of s… ⟨a href="https://t.co/xtzlYVuq9n" rel="nofollow">https://t.co/xtzlYVuq9n⟨/a>⟨/div> ⟨time class="tweet-timestamp" datetime="2019-10-22">⟨a target="new" href="https://twitter.com/SimLuchetta/status/1186659605398589440">Oct 22, 2019, 5:04 PM⟨/a>⟨/time> ⟨/div> ⟨/li> ⟨li class="tweet clear no-avatar " id="5d93a67e08cfc10f99179852"> ⟨div class="tweet-text-wrapper"> ⟨div class="tweet-from">⟨a target="new" href="http://www.twitter.com/SimLuchetta/">Simone Luchetta⟨/a>⟨/div> ⟨div class="tweet-text">RT @⟨a class="tweet-url username" href="https://twitter.com/pameier" rel="nofollow">pameier⟨/a>: Facebook diktiert, wer Schweizer Wahlwerbung sieht – und wer nicht ⟨a href="https://t.co/9rIY6zCTZP" rel="nofollow">https://t.co/9rIY6zCTZP⟨/a>⟨/div> ⟨time class="tweet-timestamp" datetime="2019-10-01">⟨a target="new" href="https://twitter.com/SimLuchetta/status/1179106268369342466">Oct 1, 2019, 8:50 PM⟨/a>⟨/time> ⟨/div> ⟨/li> ⟨/ul> ⟨/div>⟨/div>⟨/div>⟨/div>⟨/div> ⟨div id="footerBlocks-2" class="social-links sqs-svg-icon--list" data-content-field="connected-accounts"> ⟨a href="https://twitter.com/mataharix" target="_blank" class="sqs-svg-icon--wrapper twitter"> ⟨div> ⟨svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> ⟨use class="sqs-use--icon" xlink:href="#twitter-icon">⟨/use> ⟨use class="sqs-use--mask" xlink:href="#twitter-mask">⟨/use> ⟨/svg> ⟨/div> ⟨/a> ⟨a href="http://instagram.com/mataharix" target="_blank" class="sqs-svg-icon--wrapper instagram"> ⟨div> ⟨svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> ⟨use class="sqs-use--icon" xlink:href="#instagram-icon">⟨/use> ⟨use class="sqs-use--mask" xlink:href="#instagram-mask">⟨/use> ⟨/svg> ⟨/div> ⟨/a> ⟨a href="https://www.linkedin.com/pub/simone-luchetta/52/323/998" target="_blank" class="sqs-svg-icon--wrapper linkedin"> ⟨div> ⟨svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> ⟨use class="sqs-use--icon" xlink:href="#linkedin-icon">⟨/use> ⟨use class="sqs-use--mask" xlink:href="#linkedin-mask">⟨/use> ⟨/svg> ⟨/div> ⟨/a> ⟨a href="mailto:luchetta@bluewin.ch" target="_blank" class="sqs-svg-icon--wrapper email"> ⟨div> ⟨svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> ⟨use class="sqs-use--icon" xlink:href="#email-icon">⟨/use> ⟨use class="sqs-use--mask" xlink:href="#email-mask">⟨/use> ⟨/svg> ⟨/div> ⟨/a> ⟨a href="http://www.facebook.com/1172682737" target="_blank" class="sqs-svg-icon--wrapper facebook"> ⟨div> ⟨svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> ⟨use class="sqs-use--icon" xlink:href="#facebook-icon">⟨/use> ⟨use class="sqs-use--mask" xlink:href="#facebook-mask">⟨/use> ⟨/svg> ⟨/div> ⟨/a> ⟨/div> ⟨/header> ⟨/div> ⟨div id="pageWrapper" class="hfeed" role="main"> ⟨!-- CATEGORY NAV --> ⟨section id="page"> ⟨div class="main-content" data-content-field="main-content"> ⟨div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1523278439830" id="page-5acb5a5a562fa799829825c2">⟨div class="row sqs-row">⟨div class="col sqs-col-3 span-3">⟨div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-060cde62b475b90d3f8a">⟨div class="sqs-block-content"> ⟨/div>⟨/div>⟨/div>⟨div class="col sqs-col-6 span-6">⟨div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-1c3e2902a39d0b68f534">⟨div class="sqs-block-content">⟨h3> ⟨/h3>⟨h1>Ein «Bijou», das sich mit fremden Federn schmückt⟨/h1>⟨h2>⟨strong>Die Luxuswohnungsvermieterin Le Bijou wirbt mit Nobel-Appartements, die keine sind, und mit Zeitungsartikeln, die es nie gab. Anlegern verschweigt sie ihre finanzielle Lage⟨/strong>⟨/h2>⟨/div>⟨/div>⟨div class="sqs-block image-block sqs-block-image" data-aspect-ratio="100" data-block-type="5" id="block-403007c90b48dbe34989">⟨div class="sqs-block-content"> ⟨div class="image-block-outer-wrapper layout-caption-below design-layout-inline "> ⟨div class="intrinsic" style="max-width:1200.0px;"> ⟨div style="padding-bottom:100.0%;" class="image-block-wrapper has-aspect-ratio" data-animation-tier="1" data-description="<p>Mit Luxusappartements für «Elite-Reisende» will Le Bijou «das Hotel neu erfinden»</p>" > ⟨noscript>⟨img src="https://images.squarespace-cdn.com/content/v1/53b69feae4b085f70f2a58d2/1523276963442-PM9OH47VH5OSAGQHVPT6/ke17ZwdGBToddI8pDm48kDkLkVnjN7-hPwWGOncUGhYUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKcvjgbgnesVB356R7cd-JsKcYjZX_gZc9K4GAeln31YPXc2pgLwNEpsOy-U9t-gwb3/LB2+(1).jpg" alt="Mit Luxusappartements für «Elite-Reisende» will Le Bijou «das Hotel neu erfinden»" />⟨/noscript>⟨img class="thumb-image" data-src="https://images.squarespace-cdn.com/content/v1/53b69feae4b085f70f2a58d2/1523276963442-PM9OH47VH5OSAGQHVPT6/ke17ZwdGBToddI8pDm48kDkLkVnjN7-hPwWGOncUGhYUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKcvjgbgnesVB356R7cd-JsKcYjZX_gZc9K4GAeln31YPXc2pgLwNEpsOy-U9t-gwb3/LB2+%281%29.jpg" data-image="https://images.squarespace-cdn.com/content/v1/53b69feae4b085f70f2a58d2/1523276963442-PM9OH47VH5OSAGQHVPT6/ke17ZwdGBToddI8pDm48kDkLkVnjN7-hPwWGOncUGhYUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKcvjgbgnesVB356R7cd-JsKcYjZX_gZc9K4GAeln31YPXc2pgLwNEpsOy-U9t-gwb3/LB2+%281%29.jpg" data-image-dimensions="1200x657" data-image-focal-point="0.5,0.5" alt="Mit Luxusappartements für «Elite-Reisende» will Le Bijou «das Hotel neu erfinden»" data-load="false" data-image-id="5acb5ca3758d46742a7aac2b" data-type="image" /> ⟨/div> ⟨div class="image-caption-wrapper"> ⟨div class="image-caption">⟨p>Mit Luxusappartements für «Elite-Reisende» will Le Bijou «das Hotel neu erfinden»⟨/p>⟨/div> ⟨/div> ⟨/div> ⟨/div> ⟨/div>⟨/div>⟨div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-yui_3_17_2_1_1523276383304_27404">⟨div class="sqs-block-content">⟨h3>Simone Luchetta, Armin Müller⟨/h3>⟨p>⟨strong>Zug⟨/strong> Das Start-up-Unternehmen Le Bijou hatte in den vergangenen zwölf Monaten eine Medienpräsenz, von der selbst internationale Hotelketten nur träumen können. Das Schweizer Fernsehen widmete ihm einen ⟨a target="_blank" href="https://youtu.be/YG7vtI2RGYQ">siebenminütigen Beitrag⟨/a>, ⟨a target="_blank" href="https://www.nzz.ch/zuerich/chalet-chic-mit-butler-20-ld.1324671">NZZ⟨/a> und ⟨a target="_blank" href="https://static1.squarespace.com/static/53b69feae4b085f70f2a58d2/t/5acb5fcc758d46742a7b1f6f/1523277772203/le+Bijou.pdf">«Handelszeitung»⟨/a> eine ganze Seite. Auch in anderen Medien wie der ⟨a target="_blank" href="https://www.bilanz.ch/unternehmen/airbnb-20-die-neue-macht-im-reisemarkt-917062">Bilanz⟨/a> hatte die Firma aus Zug einen grossen Auftritt.⟨/p>⟨p>Le Bijou mietet Wohnungen im Stadtzentrum, wandelt sie in Nobel-Appartements für Touristen und Geschäftsleute um und vermietet sie weiter. Le Bijou beschäftigt keine Angestellten. Über eine App – «Butler James» – kann der «Elite-Reisende» je nach Bedarf Masseur, Koch oder Kindermädchen bestellen.⟨/p>⟨p>Die Quereinsteiger Alexander Hübner und Madeleine Fallegger haben ein neues, cleveres Geschäftsmodell entwickelt. Und sie haben Grosses vor. «Le Bijou hat das Hotel neu erfunden», so die Eigenwerbung, und «revolutioniert die Hotelbranche mit privaten, digitalisierten Appartements». Im Internet pflegt Le Bijou einen brillanten Auftritt. Mit Superlativen wird nicht gegeizt.⟨/p>⟨p>Mit Geschäftszahlen dagegen schon. Im Dezember 2016 legte Le Bijou eine 12-Millionen-Franken-Anleihe auf, um die Expansion zu finanzieren: Zinssatz 7,125 Prozent, rückzahlbar in fünf Jahren, Mindestinvestition ab 10 000 Franken. Auf 76 Seiten Hochglanz verspricht die Firma im Emissionsprospekt «+36,625% Gewinn bis Ende der Laufzeit». Der «Le Bijou Bond» sei «das Schweizer Immobilieninvestment». Le Bijou besitzt aber keine Immobilien, sie mietet sie bloss. Laut Emissionsprospekt bestehen die Aktiven zu über 40 Prozent aus «immateriellen Anlagen».⟨/p>⟨p>⟨strong>Ungereimtheiten unter der brillanten Oberfläche⟨/strong>⟨/p>⟨p>Unternehmen, die Anleihensobligationen ausstehend haben, sind gesetzlich verpflichtet, die Jahresrechnung einer ordentlichen Revision zu unterziehen. Zum Zeitpunkt der Emission war dies nicht der Fall. Obwohl Le Bijou gemäss Obligationenrecht zur Offenlegung verpflichtet wäre, gewährt sie keine Einsicht in Jahresrechnung und Revisionsbericht. Die Frist zur Einsichtnahme sei abgelaufen, begründet Hübner. Etwa die Hälfte der Emission, also gegen 6 Millionen Franken, seien gezeichnet worden. Gemäss Emissionsprospekt endete die Liberierungsfrist im März 2017, doch bietet Le Bijou die Obligation auf ihrer Website weiter zum Verkauf an.⟨/p>⟨p>Wer an der brillanten Oberfläche kratzt, stösst auf weitere Ungereimtheiten. So wird auf der Website ein Artikel mit dem Logo des «Tages-Anzeigers» wiedergegeben, der am 23. Januar über Le Bijou erschienen sein soll. Diesen Text hat die Zeitung, die wie die Sonntags-Zeitung von Tamedia herausgegeben wird, nie veröffentlicht. Ein weiterer Beitrag gibt einen Artikel des Nachrichtenmagazins «Der Spiegel» wieder, gezeichnet ist er mit «Quelle: Tlw. DER SPIEGEL». Da steht zum Beispiel: «‹Wer sein Geschäft nicht konsequent digitalisiert, automatisiert und personalisiert, wird mit sinkenden Margen und damit ums Überleben kämpfen müssen›, sagt Alexander Hübner, Chef der Le Bijou Hotel & Resort Management AG.» Im «Spiegel» findet sich fast wörtlich das gleiche Zitat, aber die Aussage stammt von einem Hotelexperten. Le Bijou wird mit keiner Silbe erwähnt. Hübner hat sich kurzerhand selbst in den Text montiert, leicht umformuliert und ergänzt, sodass der Anschein erweckt wird, der «Spiegel» schreibe über Le Bijou. Er bedauere, «wenn dieser falsche Eindruck entstanden sei», sagt Hübner und stellt Anpassungen in Aussicht.⟨/p>⟨/div>⟨/div>⟨div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1523277890162_7691">⟨div class="sqs-block-content"> ⟨div class="image-block-outer-wrapper layout-caption-below design-layout-inline "> ⟨div class="intrinsic" style="max-width:2500.0px;"> ⟨div style="padding-bottom:75.0%;" class="image-block-wrapper has-aspect-ratio" data-animation-tier="1" data-description="<p>Madeleine Fallegger, PR-Mann Claudio Looser von FurrerHugi und Le Bijou-CEO Alexander Hübner (r.) in der Le Bijou-Vorzeige-Wohnung MH6 in der Zürcher Altstadt.</p>" > ⟨noscript>⟨img src="https://images.squarespace-cdn.com/content/v1/53b69feae4b085f70f2a58d2/1523278102983-VYASI2XR4V0296CAWUNW/ke17ZwdGBToddI8pDm48kDHPSfPanjkWqhH6pl6g5ph7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0mwONMR1ELp49Lyc52iWr5dNb1QJw9casjKdtTg1_-y4jz4ptJBmI9gQmbjSQnNGng/IMG_4382.jpg" alt="Madeleine Fallegger, PR-Mann Claudio Looser von FurrerHugi und Le Bijou-CEO Alexander Hübner (r.) in der Le Bijou-Vorzeige-Wohnung MH6 in der Zürcher Altstadt." />⟨/noscript>⟨img class="thumb-image" data-src="https://images.squarespace-cdn.com/content/v1/53b69feae4b085f70f2a58d2/1523278102983-VYASI2XR4V0296CAWUNW/ke17ZwdGBToddI8pDm48kDHPSfPanjkWqhH6pl6g5ph7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0mwONMR1ELp49Lyc52iWr5dNb1QJw9casjKdtTg1_-y4jz4ptJBmI9gQmbjSQnNGng/IMG_4382.jpg" data-image="https://images.squarespace-cdn.com/content/v1/53b69feae4b085f70f2a58d2/1523278102983-VYASI2XR4V0296CAWUNW/ke17ZwdGBToddI8pDm48kDHPSfPanjkWqhH6pl6g5ph7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z4YTzHvnKhyp6Da-NYroOW3ZGjoBKy3azqku80C789l0mwONMR1ELp49Lyc52iWr5dNb1QJw9casjKdtTg1_-y4jz4ptJBmI9gQmbjSQnNGng/IMG_4382.jpg" data-image-dimensions="2500x1875" data-image-focal-point="0.5,0.5" alt="Madeleine Fallegger, PR-Mann Claudio Looser von FurrerHugi und Le Bijou-CEO Alexander Hübner (r.) in der Le Bijou-Vorzeige-Wohnung MH6 in der Zürcher Altstadt." data-load="false" data-image-id="5acb61111ae6cf686af6ec5c" data-type="image" /> ⟨/div> ⟨div class="image-caption-wrapper"> ⟨div class="image-caption">⟨p>Madeleine Fallegger, PR-Mann Claudio Looser von FurrerHugi und Le Bijou-CEO Alexander Hübner (r.) in der Le Bijou-Vorzeige-Wohnung MH6 in der Zürcher Altstadt.⟨/p>⟨/div> ⟨/div> ⟨/div> ⟨/div> ⟨/div>⟨/div>⟨div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-yui_3_17_2_1_1523277890162_26550">⟨div class="sqs-block-content">⟨p>⟨strong>Statt vierzig Luxuswohnungen gibt es erst zwei⟨/strong>⟨/p>⟨p>Hübner und Fallegger werben damit, mehr als vierzig Luxuswohnungen in Zürich, Bern, Zug, Luzern, Basel und Genf im typischen «Le Bijou Chalet-Style» mit eigenem Fitnessraum, Jacuzzi und Sauna anzubieten. Wer danach sucht, stellt fest: Davon gibt es erst zwei. «Butler James» hat zwar noch rund zwei Dutzend andere Wohnungen im Angebot – von Luxusappartements kann hier aber nicht die Rede sein; sie werden denn auch unter der Marke Airhome angeboten. Derzeit wandelt Le Bijou vier Wohnungen in der Nähe des Zürcher Hauptbahnhofs zu Luxusappartements um. Dazu sagt Hübner, wegen Umbauarbeiten oder Direktvermarktung seien «nicht alle Einheiten immer auf dem Markt». Zudem sei das «Portfolio einer laufenden Anpassung unterstellt».⟨/p>⟨p>Die Vermietung erziele «Renditen, von denen klassische Hotels und andere Firmen nur träumen können», behaupten die Jungunternehmer. Ermöglicht werde dies durch sehr hohe Vermietungspreise – im Schnitt um 1200 Franken pro Nacht – und eine Auslastung von mehr als 90 Prozent. Nicht dazu passt, dass die Appartements auf den Buchungsplattformen meist zu weit tieferen Preisen angeboten werden und praktisch nie ausgebucht sind. Anfang März war bei manchen Angeboten, darunter die Vorzeigewohnung am Münsterhof in Zürich, für den ganzen Monat April noch keine einzige Nacht gebucht.⟨/p>⟨p>⟨em>Erschienen in der SonntagsZeitung, 8. 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